Tuesday, March 18, 2008

David Cameron Shows Why He Is the Master of small tv

Here is yet another update from WebCameron. Yes it's a formula but it's remarkably hard to do convincingly unless you recognize who your audience is and what they want to hear.

Cameron is masterful at this. He gives you the context, a sense of place, a behind the scenes look, and he reiterates his main points all in about four minutes. There's a lot of information here. Not just words. In fact, the words are the least of it.

And just to show you how execution makes all the difference, Ken Livingstone takes a starkly mediocre pass at the same simple communication approach. Same camera, same desktop editing package. One sucks. One doesn't.

Anything similar hapening back in God's Country? No, but for a variety of reasons. Obama can't do this. He's overexposed as it is. Hillary wouldn't dare. Too many variables. McCain though . . . McCain could pull it off. Imagine McCain vblogging from the Middle East this week. Bypassing the MSM and talking directly into the camera.

Trouble is, he probably won't do it. This as close as he's gotten so far, and he's not even the star of it:

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